Gray Las Vegas Blog

Are you wondering whether you're spending your money on the right marketing tactics? You're not the only one! At least 14% of small businesses fail due to poor marketing tactics, and another 14% failed because they didn't listen to their customers...

Lifestyle marketing has enhanced the brand image of many successful companies, resulting in a thriving community of engaged customers. Dove's "Real Beauty" campaign helped it gain an audience focused on body positivity, differentiating itself from...

Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumers last year. Here are some tips on how to reach a mass audience with TV...

TV advertising is still bigger than ever, holding the title for consumer reach. TV reach is as high as 90% among adults 18 and older. Creating commercials is a great way to build brand awareness (especially in local areas), announce sales and...

You already know — the real estate market is hot right now. With interest rates at historic lows and the industry saturated with competition, it's going to take a lot more work in 2021 to reach the right homebuyers with your brand and services. 

Email marketing is a proven strategy for engaging potential and existing customers. Business owners may send out communication about sales, topics of consumer interest, or general information about the company regularly. The goal is to make an...

When it comes to marketing, one of the best strategies to maximize any campaign is to understand the industry you are in and the consumer buying process in that industry.  At each stage of the buyer's process or journey, customers have different...

Subaru of Las Vegas is the only Subaru dealership in the Las Vegas area and needed more locals to know it. Prior to partnering with Gray Las Vegas, Subaru of Las Vegas had been focusing primarily on cold calling and generalized campaigns.

Typically a legal dispute is unexpected and costly! And unlike a mechanic or doctor - many people don’t have a preferred attorney on hand. As a result, most people who need legal help end up contacting the first lawyer they can think of - which is...

Across the United States, cable and satellite TV subscriptions have continued to drop by more than four million subscribers between 2019 and 2020. Even though these consumers have cut the cord to traditional cable services, there are still plenty of...