Gray Las Vegas Blog

Rome wasn’t built in a day and neither is an effective brand awareness campaign. In order to build brand awareness, businesses need to give time for consumers to be introduced to their brand and then form a connection.  

It takes five to seven...

OTT might be one of the newer tools for advertisers, but studies prove that it's not going away any time soon. It’s expected to be worth $120 billion by next year, and the global market will double in size by 2023!

More than 51 million Americans use...

Having a quality product is no longer enough to encourage sales. Consumers are prioritizing purpose-driven companies when making their purchasing decisions. It not only makes them feel good for supporting a brand that is committed to making a...

There's no denying the explosive power of over-the-top (OTT) anymore — from increasing subscriptions and advertising budgets to ever-evolving technological advancements. OTT is here to stay, benefiting companies with hyper-targeting, non-skippable...

OTT and CTV are not the future of TV advertising – it's happening now!  More than 70% of consumers have at least one major OTT subscription (with several having more than one), and 80% of US TV households now have at least one CTV device, up from 74%...

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your marketing...

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...