Yvette Rodriguez

Yvette Rodriguez

Yvette started her career in news as a Video Editor and Weekend Reporter. Her true passion was behind the camera creating magic with video. She has earned 4 Pacific Southwest Emmy Awards and a national Promax award for her work as a Producer and Editor. She now brings her wealth of knowledge to lead Sales Marketing at Gray Las Vegas.

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Recent Posts

How to Position Your Brand for Holiday Shopping Season Success

Believe it or not, this holiday shopping season will be the first major shopping season since the pandemic. Last Fall was an unexpected boost for many businesses, but this Fall is predicted to top it. More people are moving away from uncertainty and...

What Is a Lifestyle Segment, Anyway? (And How to Schedule One)

An interview segment on MORE Local. Las Vegas. featuring your business has many benefits, including help with exposure, becoming known in the community, and helping the audience get to know what your company offers. There isn't much that can compare...

8 Stats That Will Have You Saying YES! To OTT

By now, there's been a lot of talk about OTT and the potential it brings to marketing and advertising. Not only is it growing more popular among consumers with more than 50 million cord-cutters in the U.S. (and predicted to reach 55.1 million in...

Digital Marketing Tips for Moving Companies

With a record-breaking housing market, Las Vegas is on the move! Digital marketing for your moving company can transition your website from an online portfolio to a lead-generating machine. More and more consumers are looking to the web to search...

5 Steps to Develop a Strong Strategic Marketing Plan

Behind every successful business is a well-thought-out and well-prepared plan. Most importantly, a strong strategic marketing plan. It's what keeps everyone in your company on the same page and on track to meeting your marketing expectations....

How to Integrate Lifestyle Marketing into Your Marketing Mix

Brands that want to position themselves as household names often use lifestyle marketing to get there. Lifestyle marketing, as the name suggests, is a strategy for bringing awareness to your products or services based on their alignment with a...

Why Marketing to Too Many People Could Cost You

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which launched...

20 Tips for Branding Your Business During the 2020 Holidays

The holiday season is fast approaching, and with it, the chance to end 2020 on a positive note. Your holiday marketing campaign presents the perfect opportunity to boost your brand and show consumers who you are and what sets you apart. With these...

Lifestyle Marketing: 6 Ways to get MORE!

Lifestyle Marketing can open the door to potential customers who already share your similar interests and opinions! By collaborating with a well-known lifestyle brand to create custom content, your message will be more than an ad – it will provide...

Align Your Business With Our Powerhouse Brands this Holiday Season

Tis the season for celebrating with family and friends surrounded by delicious food and family traditions – and let’s be honest, we can all use it this year! Unfortunately, no one can predict the near future and social distancing will likely still...