Yvette Rodriguez

Yvette Rodriguez

Yvette started her career in news as a Video Editor and Weekend Reporter. Her true passion was behind the camera creating magic with video. She has earned 4 Pacific Southwest Emmy Awards and a national Promax award for her work as a Producer and Editor. She now brings her wealth of knowledge to lead Sales Marketing at Gray Las Vegas.

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Recent Posts

Holiday Marketing in 2020: 7 Things You Should Know

Retailers and consumers eagerly look forward to the holiday season. This year is no different as excitement builds and consumers try to make their plans. But no one knows quite what to expect. No holiday parties? Fewer gatherings? More online...

5 Important Reasons Why Social Media Advertising Is Not Enough

Social media provides an amazing platform for reaching your audience and staying connected. Today's businesses have more access to their customers than ever before. They have more information about what their customers need and can gather more data...

Is My Website Up to Par With My Competition?

Websites are the de facto "front door" to modern businesses. Companies that leverage cutting edge technology and web optimization practices can outperform less invested competitors. According to HubSpot, organic SEO is about 5.66 times more...

Creating a Culture of Good is Also Good for Business

A company with a positive workplace culture will often see more success in its efforts and its employees. Doug Conant of Campbell Soup said it best: “To win in the marketplace, you must first win in the workplace.” In fact, a study done by Columbia...

Community Engagement Marketing Strategies That Work in Las Vegas

Building a relationship with your audience and customers is key. In the Five P’s of marketing, “people” is the fifth “P” that works alongside product, price, promotion, and place as a foundation of marketing. When incorporating community engagement...

What Is OTT?

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...

5 Simple Steps to Prepare Your Business Before You Start Advertising

So you are ready to start advertising? Congratulations! Advertising is the perfect way to increase business growth and see a return on investment. Before you actually start your first advertising campaign, it is important to prepare your business...