Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumers last year. Here are some tips on how to reach a mass audience with TV...
There's no denying the explosive power of over-the-top (OTT) anymore — from increasing subscriptions and advertising budgets to ever-evolving technological advancements. OTT is here to stay, benefiting companies with hyper-targeting, non-skippable...
By now, there's been a lot of talk about OTT and the potential it brings to marketing and advertising. Not only is it growing more popular among consumers with more than 50 million cord-cutters in the U.S. (and predicted to reach 55.1 million in...