Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of this...
TV advertising is still bigger than ever, holding the title for consumer reach. TV reach is as high as 90% among adults 18 and older. Creating commercials is a great way to build brand awareness (especially in local areas), announce sales and...
Few things are worse than an overrun, cluttered email. Especially when the majority of the items are spam and junk. With the average person receiving as many as 121 emails a day, it can be hard to keep up! No wonder a whopping 35% of them go unread...
OTT and CTV are not the future of TV advertising – it's happening now! More than 70% of consumers have at least one major OTT subscription (with several having more than one), and 80% of US TV households now have at least one CTV device, up from...
Having an effective TV commercial can make a dramatic difference in helping you reach some important business goals. Investing in TV can increase advertising effectiveness by 40%, and experts predict that TV advertising spending will grow steadily...