eCommerce has become increasingly popular over the years, but 2020 took it to another level. Due to the recent COVID-19 pandemic and the subsequent shelter-in-place orders all over the world, millions have relied on eCommerce. Digital Commerce 360 found that consumers spent $601.75 billion online in the U.S. in 2019, which was already a 14.9% increase from 2018. eCommerce is expected to be even more widely used among consumers now that we face a "new normal" resulting from the pandemic.
If you want to connect with millions of consumers who practice online shopping, the virtual world doesn't have to stop you from doing business. The following are some reasons why you should use eCommerce to your advantage.
Some examples of eCommerce today include:
Businesses and professionals across a wide range of industries are adapting to the demand for eCommerce by integrating these technologies in their daily functions. That trend is likely to continue moving forward as more people become accustomed to using eCommerce channels to conduct business.
As businesses consider breaking into eCommerce, they might be asking, "What is eCommerce marketing?" If you want to implement an eCommerce strategy, you can easily do so by taking the right steps when it comes to marketing. For instance, you could:
There are many benefits of using eCommerce for your business, including offering unparalleled convenience to customers. For instance, you could send people to your "online store" with a single click, through the use of targeted display ads. The ROI can also be successful with email being the best channel for eCommerce marketing with a median ROI of 122%.
To get the best possible results from your eCommerce campaigns, it's important to implement your strategy the right way. Some best practices for eCommerce include:
For some businesses, certain types of eCommerce content may perform better than others. For example, while one business does very well with promotional video content on YouTube, another might experience more success with Facebook ads, posts, and shared blog content.
Make sure all of your content is engaging and appeals to your audience. You can get a better sense of what your audience wants with surveys or by looking at what prospects like about your competitors.
Take a look at the metrics behind your content and find out what you can do to optimize it for better results. Look at tweaking visuals or headers on display ads that are performing poorly. Answer popular questions about your online products or services in a FAQ page to provide prospects with a helpful resource while boosting your website's SEO.
You won't know how well your campaigns are doing unless you track them. Set specific goals and review your metrics such as page views and conversions.Compare their performance over certain periods, and measure ROI to determine how profitable your efforts are. If you find that you're wasting money on a campaign that’s not working, you can quickly change your strategy.
With the help of a dependable eCommerce strategy, the virtual world can help your business as opposed to holding it back. If you can meet customers' needs through online services and products, with high-quality content that keeps them engaged, you'll see why eCommerce is so invaluable for businesses today. If you would like some help with developing a successful eCommerce campaign, consider working with a media partner to implement and promote your strategy.