Gray Las Vegas Blog

Having a presence in your local community is a great thing for your brand,  employees and your audience. One of the easiest ways to establish your brand as a community favorite is through cause marketing.

This tactic has quite a few unique elements...

When it comes to creating brand awareness, TV is king! On-Air commercials provide frequency and reach, but one thing commercials don’t provide a lot of is time. As you know, a standard commercial is 30-seconds – at most a minute. This doesn’t give...

Rome wasn’t built in a day and neither is an effective brand awareness campaign. In order to build brand awareness, businesses need to give time for consumers to be introduced to their brand and then form a connection.  

It takes five to seven...

As a business owner or marketer, it is easy to be tempted by low cost campaigns or sales, but this isn’t necessarily the best strategy for your long term advertising plan. If you're making marketing decisions based on price rather than diving deep...

OTT might be one of the newer tools for advertisers, but studies prove that it's not going away any time soon. It’s expected to be worth $120 billion by next year, and the global market will double in size by 2023!

More than 51 million Americans use...

Are you wondering whether you're spending your money on the right marketing tactics? You're not the only one! At least 14% of small businesses fail due to poor marketing tactics, and another 14% failed because they didn't listen to their customers...

Lifestyle marketing has enhanced the brand image of many successful companies, resulting in a thriving community of engaged customers. Dove's "Real Beauty" campaign helped it gain an audience focused on body positivity, differentiating itself from...

While it's true that furniture companies have vast opportunities to benefit from right now, there's also no denying that there is a challenge the industry faces that can make it difficult to take advantage of the occasion.  

The auto chip shortage and supply chain crisis are creating severe inventory shortages, especially for auto dealers and furniture stores. While waiting for supplies and products, you may be wondering is it worth it to keep advertising? The short...

Long-term marketing is no longer simply a nice thing to have; it's a crucial part of growing your business. Building a budget with long-term branding in mind promotes sustainability and increases your customers' lifetime value. Here are some...