Gray Las Vegas Blog

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they never...

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees and your business? Across the nation, many businesses have closed their doors...

In today's digital society, digital marketing has become more important than ever. Many businesses are turning to their digital marketing efforts to help raise brand awareness, bring in new website traffic, increase conversions, and build leads--and...

Now that the new year has arrived, it is time to prepare your annual advertising plan. Here’s what you need to know as you work on planning your annuals for the new year.

Over the past few years, companies have created ad campaigns that didn’t see as much success as they would have liked. Whether they targeted the wrong audience, ran the campaign on the wrong medium or channel, or the subject matter of their campaign...

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...