Gray Las Vegas Blog

Having a presence in your local community is a great thing for your brand,  employees and your audience. One of the easiest ways to establish your brand as a community favorite is through cause marketing.

This tactic has quite a few unique elements...

Having a quality product is no longer enough to encourage sales. Consumers are prioritizing purpose-driven companies when making their purchasing decisions. It not only makes them feel good for supporting a brand that is committed to making a...

Cause marketing has a powerful impact on your business and on your community as a whole. Through cause marketing, you can give back to those in need: something that has become increasingly important this year, with so many people suffering due to...

When you express kindness toward others, you can't help but feel good. When others witness your thoughtful actions, they also feel positive about you and your interests. Your organization's involvement in the community is a big contributor to the...

Subaru of Las Vegas is the only Subaru dealership in the Las Vegas area and needed more locals to know it. Prior to partnering with Gray Las Vegas, Subaru of Las Vegas had been focusing primarily on cold calling and generalized campaigns.

A company with a positive workplace culture will often see more success in its efforts and its employees. Doug Conant of Campbell Soup said it best: “To win in the marketplace, you must first win in the workplace.” In fact, a study done by Columbia...

Building a relationship with your audience and customers is key. In the Five P’s of marketing, “people” is the fifth “P” that works alongside product, price, promotion, and place as a foundation of marketing. When incorporating community engagement...