Gray Las Vegas Blog

OTT might be one of the newer tools for advertisers, but studies prove that it's not going away any time soon. It’s expected to be worth $120 billion by next year, and the global market will double in size by 2023!

More than 51 million Americans use...

There's no denying the explosive power of over-the-top (OTT) anymore — from increasing subscriptions and advertising budgets to ever-evolving technological advancements. OTT is here to stay, benefiting companies with hyper-targeting, non-skippable...

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of this...

OTT and CTV are not the future of TV advertising – it's happening now!  More than 70% of consumers have at least one major OTT subscription (with several having more than one), and 80% of US TV households now have at least one CTV device, up from 74%...

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

Across the United States, cable and satellite TV subscriptions have continued to drop by more than four million subscribers between 2019 and 2020. Even though these consumers have cut the cord to traditional cable services, there are still plenty of...

If TV ads are at the heart of your marketing program, then embracing the power of OTT might just be what you need to reach the next level. This advertising medium is becoming increasingly popular as people choose streaming platforms that add to...

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...