How Often Should you Adjust Your Digital Marketing Campaigns?

Are you wondering whether you're spending your money on the right marketing tactics? You're not the only one! At least 14% of small businesses fail due to poor marketing tactics, and another 14% failed because they didn't listen to their customers...

How to Buy OTT Spots from Digital and TV

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of this...

Digital Marketing Tips for Moving Companies

With a record-breaking housing market, Las Vegas is on the move! Digital marketing for your moving company can transition your website from an online portfolio to a lead-generating machine. More and more consumers are looking to the web to search...

Converting Social Engagement Into Results: 10 Things You Need to Know

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do when...

Marketing to Millennials Through Blogs: What You Need to Know

Blogs have seen significant increases in popularity, and can be an excellent tool for marketers looking for new ways to connect with millennial members of their audience. Millennials are more likely to do extensive research before making a purchase...

Common Mistakes Businesses Are Making With Digital Marketing

Digital marketing has grown into one of the most important marketing avenues for businesses of all sizes. However, there are a lot of misconceptions and confusion in the digital space, where even the terminology is ever-evolving. Many shy away from...

Is My Website Up to Par With My Competition?

Websites are the de facto "front door" to modern businesses. Companies that leverage cutting edge technology and web optimization practices can outperform less invested competitors. According to HubSpot, organic SEO is about 5.66 times more...

Why It’s Critical to Stay Connected to Your Customers During the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees and your business? Across the nation, many businesses have closed their doors...

Digital Marketing Trends to Watch, and How You Can Keep Up

In today's digital society, digital marketing has become more important than ever. Many businesses are turning to their digital marketing efforts to help raise brand awareness, bring in new website traffic, increase conversions, and build leads--and...

How to Create a Digital Marketing Funnel

In today's digital world, 87 percent of consumers search for products online before they buy, according to Retail Dive. A consumer thinking about purchasing a new car might start with a Google search for "things to consider when buying a new car."...