As a business owner or marketer, it is easy to be tempted by low cost campaigns or sales, but this isn’t necessarily the best strategy for your long term advertising plan. If you're making marketing decisions based on price rather than diving deep...
Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumerslast year. Here are some tips on how to reach a mass audience with TV...
Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of this...
TV advertising is still bigger than ever, holding the title for consumer reach. TV reach is as high as 90% among adults 18 and older. Creating commercials is a great way to build brand awareness (especially in local areas), announce sales and...
Having an effective TV commercial can make a dramatic difference in helping you reach some important business goals. Investing in TV can increase advertising effectiveness by 40%, and experts predict that TV advertising spending will grow steadily...
The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...