Leslie Keane

Leslie Keane

Leslie joined the Gray Las Vegas Team as Research Director in August 2020. Having worked in various market sizes across the US, Leslie is adept at understanding the nuances in different markets and works with clients to provide them with relevant and actionable research data. She has many analytic resources available to her and utilizes them to help the Gray Las Vegas team and our valued clients with key aspects of marketing campaigns.

Recent Posts

How to Sell Furniture Using an Integrated Marketing Campaign

While it's true that furniture companies have vast opportunities to benefit from right now, there's also no denying that there is a challenge the industry faces that can make it difficult to take advantage of the occasion.  

Why the Supply Chain Crisis Shouldn’t Put the Brakes on Your Advertising

The auto chip shortage and supply chain crisis are creating severe inventory shortages, especially for auto dealers and furniture stores. While waiting for supplies and products, you may be wondering is it worth it to keep advertising? The short...

Bracing for the Heat - Tips for Increasing Your HVAC Profits

It’s summer in Las Vegas which means it's prime HVAC season! Air conditioning companies have a lot of competition, so it's important to create marketing materials that will break through the noise. Advertising makes all the difference when consumers...

Direct Mail vs. Email Marketing

When it comes to marketing your brand, direct mail and email marketing are some of the best ways to get your message directly in front of your target audience. Putting your ad right into their inboxes, either physically or digitally, almost...

Should You Use Ratings or Impressions to Measure Campaign Results?

It is important to understand the best way to measure your campaign results in order to gauge the effectiveness and ROI of your ad campaigns. However, it's essential to know which metrics to look at when measuring ad performance. 

Two key metrics...