Patti Mills

Patti Mills

As a native Las Vegan, Patti has worked for 28 years in local and national media sales, and she still loves it. Her favorite part of the job is learning all about her client’s business and tailoring campaigns to fit.

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Recent Posts

10 Questions to Ask Yourself Before Creating a Marketing Plan

As you may already know, a well-thought-out marketing plan is essential for any business' success and growth. Planning and organization ensure everyone on the team is on the same page, understands their role, and knows how to execute it. 

Marketers...

Tips for Specialized Healthcare Practices to Effectively Advertise Themselves

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break through...

How to Set a Marketing Budget for Your Small Business

To gain maximum engagement between the public and your brand, it takes more than a sign on your storefront and word of mouth. Strategically marketing your small business across all platforms is key. Branding is a necessary part of succeeding in...

The Importance of Advertising Consistency

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....

Common Mistakes Businesses Are Making With Digital Marketing

Digital marketing has grown into one of the most important marketing avenues for businesses of all sizes. However, there are a lot of misconceptions and confusion in the digital space, where even the terminology is ever-evolving. Many shy away from...

How to Create a Digital Marketing Funnel

In today's digital world, 87 percent of consumers search for products online before they buy, according to Retail Dive. A consumer thinking about purchasing a new car might start with a Google search for "things to consider when buying a new car."...

Choosing Between Branding and Action Advertising Campaigns: When To Do What

If you’ve decided to invest in advertising for your company, congratulations. That’s an important step on the road to growing your company and increasing your bottom line. The next thing to think about is what kind of advertising campaign you want...