Gray Las Vegas Blog

Any media partner working with a client needs a solid understanding of their goals--and, knowing their budget is an important part of that. Each marketing campaign starts with a budget, usually one based on the client's current financial status and...

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products. Many...

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to consider...

Media advertising has the potential to drive brand awareness, build leads, and convert new potential customers. TV advertising, for example, can return $6.50 for every dollar spent on promotions.

The key for businesses lies in understanding how...

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it, starting...

There is no argument that TV is very useful in generating mass awareness, attention and, more importantly, sales. However, to see the impact your TV ad is having, you must first evaluate your TV campaign return on investment, or ROI, and learn how...