Gray Las Vegas Blog

Long-term marketing is no longer simply a nice thing to have; it's a crucial part of growing your business. Building a budget with long-term branding in mind promotes sustainability and increases your customers' lifetime value. Here are some...

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of this...

Every small business has a unique voice and a specific target audience they want to reach. Knowing precisely how to target your audience and where you can find them online can make it easier to connect at little to no cost. One of the best marketing...

Marketing is required for any business’s success. Still, seasonal marketing makes a particular difference for companies that dabble in sports, tourism, weather-related activities, special occasions (i.e., weddings, holidays, etc.), and more areas...

Lifestyle marketing aligns your products or services with the ideals and aspirations of your target audience. This marketing approach places your brand alongside household names through integrated segments in lifestyle programming, magazine and...

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do when...

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There has never been a better time to use content-driven marketing to reach your target audience. Content-driven marketing is a strategy that seeks to educate buyers while turning them into customers. It brands you as an authority who is...

Email marketing allows you to reach consumers in a place they already access on a regular basis: their email inboxes. On average, email marketing delivers a $38 return for every $1 invested. Savvy marketers have already engaged in email marketing...

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV creates...