Gray Las Vegas Blog

When it comes to creating brand awareness, TV is king! On-Air commercials provide frequency and reach, but one thing commercials don’t provide a lot of is time. As you know, a standard commercial is 30-seconds – at most a minute. This doesn’t give...

As a business owner or marketer, it is easy to be tempted by low cost campaigns or sales, but this isn’t necessarily the best strategy for your long term advertising plan. If you're making marketing decisions based on price rather than diving deep...

Home improvement is on the rise as people across the country are urged to stay indoors and social distance. Homeowners are looking to create sanctuaries, offices and even school rooms out of the space they currently have. From improving outdoor...

Just like the most important factor in real estate is location, the most important factor to a mortgage loan officer’s success is branding. Think about this. All loan officers are selling the same product for pretty much the same price. So what will...

When an organization launches a campaign to increase brand awareness, it is often assumed that increased foot traffic will naturally follow. Although this is sometimes the case, it is never a guarantee. There is a notable difference between brand...