Gray Las Vegas Blog

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to consider...

Media advertising has the potential to drive brand awareness, build leads, and convert new potential customers. TV advertising, for example, can return $6.50 for every dollar spent on promotions.

The key for businesses lies in understanding how...

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it, starting...

There is no argument that TV is very useful in generating mass awareness, attention and, more importantly, sales. However, to see the impact your TV ad is having, you must first evaluate your TV campaign return on investment, or ROI, and learn how...