Gray Las Vegas Blog

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...

COVID-19 has shifted advertising in unprecedented ways.  Now, more than ever, you need to advertise your business to let customers know that you're open.  Whether you're a big company or a small one, TV advertising is the most effective way to get...

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV creates...

Typically a legal dispute is unexpected and costly! And unlike a mechanic or doctor - many people don’t have a preferred attorney on hand. As a result, most people who need legal help end up contacting the first lawyer they can think of - which is...

Many people wonder with so many options in the streaming space whether broadcast television still works. Are cord-cutters interfering with the ability of broadcast television to accomplish an effective return on your marketing investment? Can you...

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

When DVRs were first released, many advertisers feared that TV advertisements would be made obsolete. However, in the years since, it has become clear that people are still watching TV ads – even if they have DVRs. In fact, TV is still the go-to...