Gray Las Vegas Blog

The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which launched...

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do when...

To reach your target audience, it's essential to have a well thought out strategy. There's much to do before jumping into active campaigns. We know that it can feel overwhelming at first, but it's worth it when you're reaching the right people at...

As with any other business, bankruptcy lawyers require strategies and planning to succeed with their advertising. With a well-developed marketing strategy in place, you'll be able to stand apart from other law firms. However, there are some steps...

Email marketing is a proven strategy for engaging potential and existing customers. Business owners may send out communication about sales, topics of consumer interest, or general information about the company regularly. The goal is to make an...

Nevada State College had a goal to improve enrollment by enhancing the teaching profession’s overall image and bringing awareness to its programs. However, they needed help shining a spotlight on their efforts. To achieve their goals and track...

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your marketing...

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break through...

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...