Tips for Creating an Effective TV Commercial

COVID-19 has shifted advertising in unprecedented ways.  Now, more than ever, you need to advertise your business to let customers know that you're open.  Whether you're a big company or a small one, TV advertising is the most effective way to get...

Get Involved in Super Build: Helping Others Helps You

Cause marketing has a powerful impact on your business and on your community as a whole. Through cause marketing, you can give back to those in need: something that has become increasingly important this year, with so many people suffering due to...

20 Tips for Branding Your Business During the 2020 Holidays

The holiday season is fast approaching, and with it, the chance to end 2020 on a positive note. Your holiday marketing campaign presents the perfect opportunity to boost your brand and show consumers who you are and what sets you apart. With these...

Lifestyle Marketing: 6 Ways to get MORE!

Lifestyle Marketing can open the door to potential customers who already share your similar interests and opinions! By collaborating with a well-known lifestyle brand to create custom content, your message will be more than an ad – it will provide...

3 Ways Helping the Community With Cause Marketing Can Strengthen Your Brand

When you express kindness toward others, you can't help but feel good. When others witness your thoughtful actions, they also feel positive about you and your interests. Your organization's involvement in the community is a big contributor to the...

9 Facts About Email Marketing You May Not Have Known

Email marketing allows you to reach consumers in a place they already access on a regular basis: their email inboxes. On average, email marketing delivers a $38 return for every $1 invested. Savvy marketers have already engaged in email marketing...

Align Your Business With Our Powerhouse Brands this Holiday Season

Tis the season for celebrating with family and friends surrounded by delicious food and family traditions – and let’s be honest, we can all use it this year! Unfortunately, no one can predict the near future and social distancing will likely still...

Holiday Marketing in 2020: 7 Things You Should Know

Retailers and consumers eagerly look forward to the holiday season. This year is no different as excitement builds and consumers try to make their plans. But no one knows quite what to expect. No holiday parties? Fewer gatherings? More online...

Case Study Highlight: Subaru of Las Vegas

Subaru of Las Vegas is the only Subaru dealership in the Las Vegas area and needed more locals to know it. Prior to partnering with Gray Las Vegas, Subaru of Las Vegas had been focusing primarily on cold calling and generalized campaigns.

The Importance of Advertising Consistency

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....